In ancient Greece, pottery was commonly used for the storage of food, oil and wine. The type of pot most typical of the period was known as an amphora, as seen in this picture. The profession of potter was a common one because of the high demand. Any market or street was likely to have at least one pottery shop.

When a batch of pots was fired in the kiln, some of them could develop cracks during the process. This made them less valuable, as they could not be used to store liquids. However, unscrupulous potters would sometimes fill in the cracks with a special type of wax, and then paint over the patched area.

People in search of an honest product would avoid potters with a reputation for using wax on their products.

A dealer with integrity would proudly advertise his wares as “sin cera”, or without wax. Eventually, this phrase became the word “sincere”, which Webster’s Unabridged defines as:

“Being in reality what it appears to be; having a character which corresponds with the appearance; not falsely assumed; genuine; true; real.”

This is the reputation that Sincera Consulting strives for. When you work with Sincera, you can be assured that the services you receive will be of the highest quality, without hidden flaws or problems.